Bayad Diversifies its Offerings
The new Bayad app now lives up to the modern Filipino’s payment needs
Bayad reintroduces itself as a bigger, better, and younger brand to adapt to the evolving financial needs of the Filipino.
By Stephanie Shi
Published March 5, 2021
Every Filipino has needed the ability to pay one’s dues anytime, anywhere since the emergence of digital technology and smartphones in the last ten years.
Meralco’s over-the-counter payment facility Bayad Center did its customers right in 2018; it launched the Bayad Center mobile app that not only broadened Filipinos’ digital touchpoints but also adapted to their dynamic lifestyles.
This year, the Bayad Center App has rebranded to Bayad. Bayad—in branding, products, and services—remains as practical as ever while resonating with the next-generation payers. Bayad reintroduces itself as a bigger, better, and younger brand to adapt to the evolving financial needs of Filipinos in the face of accelerating digital transformation and recovery from the ongoing pandemic.
Bayad now has a larger and more diverse services and solutions portfolio, biller, channel partner network, and onsite-to-online platform. It can therefore serve more people and provide more payment options to Filipinos. To ensure ease of use and a streamlined experience, the app’s design is cleaner and more intuitive. Users can then quickly find payment solutions for bills, remittances, purchase mobile load, and shop for products and services in partner merchant stores.
At the helm of this rebrand is Bayad President and CEO Lawrence Ferrer.
Perhaps what’s most impressive about Bayad App and Bayad Online, a web-based one-stop shop for all essential bills, is that it posts Meralco payments in real time—an industry-first feature in the Philippines that promises reliability and accuracy. With it, Filipinos can rest assured their transactions are successful.
“We see a new world order emerging from advances in technology, business, and social spaces,” shares Bayad President and CEO Lawrence Ferrer.
Because of its commitment to serving Filipinos, Bayad, in its 20-year history, started from a chain of humble over-the-counter payment centers and evolved to a full-service fintech company. It pioneered the outsourced payment collections and an ecosystem bridging physical and digital payments, powering more than 45,000 physical touchpoints and leading digital and mobile applications.
The app’s earlier iterations already had the services Filipinos needed, from QR payments, e-wallets, and e-loads to collection services for utilities, internet, healthcare, and more. But the new Bayad has not only made itself much more accessible. It’s also given Filipinos the confidence and excitement they need to power through an increasingly digital world.
Bayad is available on the Play Store for Android users and the App Store for iOS users. Access Bayad Online at https://online.bayad.com/.
Story originally posted on Power Club.